AI-powered outbound systems for growing B2B companies
See exactly who you should outbound to - and what to say.
Enter your work email and you'll receive a custom outbound action plan with target segments, trigger signals, campaign angles and example outreach.
Used across live campaigns in
Your plan is not a generic PDF.
It's a first draft of your outbound system.
Every plan is researched using your actual product, positioning, and market — then written specifically for your situation.
ICP hypothesis
Who you should target first, based on your product, market and likely buyer.
Account & contact strategy
The kinds of companies, roles and buying committees worth building around.
Trigger signals
Hiring, funding, growth, tech stack, market expansion — events that suggest a prospect may be ready to engage.
Campaign angles
The messaging routes most likely to earn attention from your buyers.
Example outreach
Sample cold email and LinkedIn angles tailored to your company.
Opportunity score
An honest 0–100 outbound readiness score with clear reasoning behind it.
Data sources
Where to build your list and which enrichment tools to use for your ICP.
Tech stack
The exact tools we'd recommend — sequencing, enrichment, deliverability.
90-day pilot plan
A concrete 30/60/90-day roadmap to get your first outbound system live.
Our formula for consistent pipeline
Most outbound fails because the pieces are disconnected. Maximus treats outbound as an integrated system: data, enrichment, messaging, sequencing, LinkedIn, reply handling, reporting and iteration.
Four steps. Zero guesswork.
Analyse
We analyse your company, website, market, buyers and likely pain points.
Build
We build a first-pass ICP, account list logic, trigger map and campaign strategy.
Launch
We turn the plan into campaigns across email, LinkedIn and supporting GTM workflows.
Learn
We track replies, meetings, message performance so each campaign improves the next.
Playbooks we can build around your growth motion.
Each campaign is built around a specific signal, segment and outcome — not a generic template.
New market entry
Signal: Geographic expansion signals
Outcome: Pipeline in a new territory before competitors land
Trade partner growth
Signal: Brands with partner/trade pages and under-leveraged B2B channels
Outcome: More qualified partner applications and B2B revenue
Pre-event outreach
Signal: Confirmed event/conference attendees
Outcome: Booked meetings before the event floor opens
Post-event follow-up
Signal: Event badge scans and LinkedIn connections
Outcome: Faster pipeline conversion from warm contacts
Named account ABM
Signal: Specific target account list
Outcome: High-quality pipeline from priority logos
Lookalike customer campaigns
Signal: Firmographic match to existing customers
Outcome: Shorter sales cycles from familiar buyer profiles
LinkedIn engagement follow-up
Signal: Profile views, post likes, connection requests
Outcome: Replies from warm social prospects
Website visitor follow-up
Signal: Identified page visitors via intent tools
Outcome: Outreach to people already considering you
New role / promotion triggers
Signal: Job change or promotion detected via LinkedIn
Outcome: Reach buyers at the exact moment they have budget authority
Hiring & growth signals
Signal: Open sales/marketing roles, headcount growth
Outcome: Pipeline with companies in active GTM build mode
Funding & expansion signals
Signal: Series A/B announcements, new market press
Outcome: First in the door with companies ready to spend
Tech stack / competitor signals
Signal: Tool usage detected via BuiltWith, G2, Bombora
Outcome: Relevant outreach to active category evaluators
Dormant lead reactivation
Signal: CRM contacts with no activity in 90+ days
Outcome: New pipeline from leads you already paid to acquire
Community & club acquisition
Signal: Members of target industry groups or associations
Outcome: Trusted-channel outreach into warm communities
Webinar & event invites
Signal: ICP contact list or existing email subscribers
Outcome: Higher event attendance and pipeline from invitees
Partner/channel outreach
Signal: Potential resellers, referral partners, alliances
Outcome: New revenue channels without additional headcount
Generate your action plan.
No meeting required. You'll receive a personalised outbound plan built from your company context.
What our clients say.
"25% of our 'dead' leads booked demos, without extra headcount."
Maximus took a dusty database of legal & accounting prospects, slotted in their reactivation playbook, and - inside a month - turned one in four cold contacts into live demo calls. Zero hassle for our team; pure pipeline.
Andrew Wierda
CEO/Co-founder, Law Cyborg
LAWCYBORG
Built by operators, for operators.
8.2%
Average positive reply rate
vs ~1.5% industry average
30+
B2B campaigns built on
SaaS, services, scale-ups
~5 min
Plan delivered in
No meeting required
Built by operators who have led GTM, marketing and outbound systems across SaaS, services and growth-stage companies.
Used across live client campaigns in furniture, construction tech, customer experience, SaaS, fintech, legal tech and more.
Built around the tools modern GTM teams already use: Apollo, Clay, Smartlead, HeyReach, HubSpot and enrichment workflows.
We don't do case studies. We do repeatability — the same frameworks work across industries because we build from first principles.
Install the outbound operating system without stitching it together yourself.
Maximus sits above the stack and turns disconnected tools into one managed outbound engine.
Data sourcing
Apollo, LinkedIn, Clay
Enrichment
Clearbit, Clay, Bombora
Email sequencing
Smartlead, Instantly
LinkedIn outreach
HeyReach, Expandi
CRM workflows
HubSpot, Salesforce
Reply handling
Smartlead, manual routing
Reporting
Custom dashboards
AI analysis
Maximus Intelligence
Built for B2B companies that need pipeline, but don't have time to build the machine.
Good fit
- Growing B2B companies with product-market fit
- SaaS and tech-enabled services
- Companies entering new geographies
- Teams with a defined product but low GTM bandwidth
- Founders, CEOs, CROs, CMOs and Heads of Growth who need more qualified pipeline
- Companies that need outbound as a system, not a one-off campaign
Not ideal
- No clear offer or defined product
- No sales capacity to handle meetings
- No defined target customer
- Consumer-only businesses with no B2B motion
- Companies looking for bulk spam rather than targeted outbound
Your next campaign starts with the plan.
Enter your work email and Maximus will build a custom outbound action plan for your company.