Built by operators.
For operators.
Small team. Big experience. No middlemen.
You work with operators who've spent 15+ years building GTM systems at scale. People who've sat in the CMO chair, managed complex go-to-market engines, and understand what it takes to make outbound stick.
When you talk to Maximus, you talk to the people who own the work. That matters when you're building something tied to your revenue.
What we know how to do.
Outbound strategy & execution
We don't just run campaigns. We build systems. From ICP definition through messaging design to execution discipline.
ICP definition & segmentation
We know how to test ICP hypotheses. How to segment within an ICP. How to iterate as data comes in.
Messaging that converts
We test messaging angles. We understand buyer psychology. We know the difference between "clever" and "effective."
Multi-channel orchestration
Email, LinkedIn, calling. We know how to combine them into a coherent motion. When to use each. How to time it.
Tooling & infrastructure
We're hands-on with Clay, Apollo, sending tools, and GTM stacks. We know what works and what creates friction.
Systems for lean teams
We design for reality. One-person GTM teams. Understaffed ops. Where every system has to compound, not just execute.
What this means for you.
Reduced babysitting
You don't have to micromanage. We own the work. We know what we're testing and why. You get visibility and input, but not constant firefighting.
Clear ownership
You know who to talk to. No committees. No account managers. The people running the work are the people you partner with.
Better attribution and signal
We don't hide behind vanity metrics. You'll know what's working, why it's working, and how it translates to your business through clear signal.
Confidence in GTM decisions
You'll have a framework for making decisions. Not based on a single campaign. Based on patterns we've learned together.
The people behind it.
Ian Bishop
Lead, Strategy & Outbound Engine
15+ years building growth systems at scale. Spent years in the CMO chair at Groov.
"Systems reset. Patterns don't compound."
Founded Maximus to solve this problem. At Maximus, leads strategy and works directly with clients on system design.
Jane Grainger
Head of GTM
Background at NZTE. Worked with 40+ innovation-led companies across 26 markets.
"makes sure systems compound"
Owns day-to-day execution. In the campaigns, the data, and weekly client conversations.
Simon Chen
CTO & Co-Founder
20+ years in technology across most of the stack. Passionate about AI and the platform.
"building things that work well, scale cleanly"
Looks after technology, AI engine, and infrastructure. Cares about systems that don't need rebuilding.
Why this approach works.
Operator-led matters. When the people running the work are the people accountable for outcomes, something changes. Corners don't get cut. Learning doesn't disappear. Quality doesn't get sacrificed for speed.
Senior attention matters. We've built GTM engines at scale. We know what compounding looks like. We know the difference between activity and signal. We know what takes real time and what doesn't.
That's what produces better systems. Not just better results - better systems. Systems that your team understands. Systems that don't disappear when someone leaves. Systems that get smarter every quarter.
That's Maximus.
Let's talk →