Get 10 outbound angles
we'd test for your company
Enter your work email and Maximus will map the buyers, signals, campaign angles and first messages we'd test to create pipeline.
No generic templates. We'll analyse your market and show the outbound plays we'd actually test.
What's inside your playbook
Not a template pack. A first-pass outbound strategy built around your company's buyers, signals and market position.
10 distinct campaign angles for your company
Target buyer personas for each play
Signal-led triggers to prioritise accounts
Sample email copy for each angle (80-140 words)
LinkedIn follow-up messages for each play
Data sources to build each account list
The outbound system we'd build underneath it
Assumptions and caveats from our analysis
10 different writing mechanics
Each play uses a distinct psychological entry point. No two plays feel the same.
Future-State Story
Drops the prospect into a concrete future moment where outbound is working.
Pain Stack
Lists operational pains to create recognition before offering a way out.
Signal Trigger
Anchors the play to one visible company event — hiring, funding, expansion.
Cryptic Campaign Idea
Opens curiosity by hinting at one specific idea before revealing it.
Insight Stack
Shares 3 market observations that make Maximus look useful before pitching.
Founder Bottleneck
Speaks to companies where sales knowledge is stuck in the founder's head.
Campaign Learning Pain
For teams sending campaigns but not learning from reply data or outcomes.
Classic Proof-Led
Simple peer-style outreach with a credible, specific offer.
Personal Journey
Shows you understand the company's likely growth stage and inflection point.
The Golden Play
The final play is deliberately unfinished. It exists to create the conversation.
Not just copy
The system underneath it
Copy is only one layer. The real advantage comes from connecting the data, sequencing and CRM layers into one operating system.